Many coaches, authors, consultants and speakers use a signature system to help their clients achieve the results they desire. Creating a signature system has numerous benefits in the long run – you can earn more income, establish yourself as an industry authority, and help more clients attain better results in less time!
How to Identify Your Signature System
As you begin to identify your signature system, think about the unique process you use when you work with your clients. If you’ve been in business for some time, you’ve probably developed a particular process you go through each time you work with a client.
Remember to break down your process into measurable steps. Later on, you may consider selling segments of the process at varying price points so that clients with a range of budgets can achieve the results they’re looking for.
How to Create Your Signature System
1. Create an outline of your unique process – even if you believe what you do is “one-on-one” or focused on individuality, you probably go through a similar process with each client you work with.
2. Identify common “pain points” of the clients you most frequently work with – recognizing these challenges will lead you directly into the next step.
3. Highlight the precise results your clients can expect to achieve…what do they get out of working with you? How does your system help them overcome the challenge(s) they’re facing to experience more desirable results?
4. Name your system. Get creative – make it appealing to your target audience. Use actionable words and be sure to include a detailed description of your system so clients know exactly what they’re getting.
5. Show and tell: when you outline the steps to your system, don’t just tell your clients what they’ll be receiving – show them how it benefits them. For instance, rather than saying “30 days free email support”, try “30 days free email support –to give you that boost when you need it”.
How to Market and Sell Your System
Building a signature system is an excellent way to market your business and to reach out to more of your target clients. You’ll find this is where your previous work – identifying your niche, discovering your ideal clients, and creating your avatar – becomes particularly important.
If you’ve gone through the basic process above, you should have a pretty clear idea of how to best reach out to potential clients. For instance, you might use webinars, social media, email marketing, joint ventures, speaking opportunities, and or networking events to connect with your prospects.
As you go forward, the most important thing to remember is to make sure you’re only spending time on efforts that will put you in front of your avatar. If your avatar works in an office setting from 9-5 each day, it obviously isn’t a smart idea to host a 2PM webinar on renewing the passion in a stale relationship!
Context is important – while a mid-day webinar on relationship issues may be inappropriate in this example, one on communicating effectively with coworkers is definitely relevant.
The point of this process is to work smarter – not harder – as you grow your business and market your products or services. Think about what avenues your avatar is most likely to use when learning about your products or services, then implement a marketing plan that will connect you with your ideal clients!